About Prolog - We are Prolog

Our Premise

Prolog; was founded on a single, shared observation: in luxury hospitality, a beautiful ‘space’ is no longer enough. Success demands a memorable ‘place’.

A ‘space’ is geometry. A ‘place’ is a soul.

A ‘place’ possesses an identity, a narrative, and a point of view. It is the coherence of an experience, from the market positioning to the texture of the bed linen. But who defines that identity?

Prolog; is the answer. We are the strategic narrative practice that bridges the gap between the business of hospitality and the art of it.

The Synergy

Prolog; is not a traditional agency. It is the formalisation of a long-standing synergy between two leaders in their respective fields: strategic communication and architectural design.

We exist where these two worlds meet.

The Strategic Narrative

Valentina Piccirillo

Valentina Piccirillo is the founder of Communication Juice, a strategic PR and communications agency based in Milan. For over a decade, she has guided high-profile brands, understanding that a powerful market position is built on a coherent, ambitious, and meticulously crafted story.

Valentina provides the analytical framework. She defines the “why” – the market analysis, the competitive research, and the core brand strategy that ensures a project is not only beautiful but also commercially potent.

The Aesthetic Rigour

Studio Chiara Caberlon

Studio Chiara Caberlon is an acclaimed architecture and interior design practice renowned for its work in the luxury hotellerie sector. With a portfolio of over 200 projects, the studio is celebrated for its sophisticated aesthetic, creating atmospheres that are calm, timeless, and deeply evocative.

The Studio provides the “how”. It holds the deep understanding of form, materials, and the physical translation of an abstract idea into a three-dimensional, sensory experience.

The Practice

Prolog; is the bridge between this “why” and this “how”.

We are The Luxury Hospitality Business Unit of Communication Juice.

We are the specialised entity where the analytical rigour of Communication Juice is translated into the refined, aesthetic language of Studio Chiara Caberlon. We create the complete narrative document – the prologue – that serves as the single source of truth for the brand, the F&B concept, the amenities, and the interior design brief itself.

We ensure that by the time the first design sketch is made, the story is already complete.

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