We don’t create spaces. We define places.
A “space” is square metres. A “place” is a soul. In the world of luxury hospitality, success is no longer a matter of “spaces”, but of “places”. A space is a container; a place is a space with an identity. But who defines that identity?
We are the prologue.
Prolog is the answer. We are the narrative design studio that applies the Defining Place strategy: we define the soul of a hospitality project before the first stone is laid. Born from the strategic vision of Communication Juice (Valentina Piccirillo) and the aesthetic rigour of Studio Chiara Caberlon, Prolog formalises the union between narrative and design.
The Narrative Document
We translate analysis into identity. We create the intellectual framework upon which architecture can be built.
I. Analysis & Market
Defining the competitive landscape and identifying the unique market opportunity.
II. Brand & Identity
Forging the core story, name, and visual identity that define the brand’s soul.
III. F&B Concepts
Crafting distinct culinary narratives, from restaurant to bar, that align with the brand’s core story.
IV. Collateral & Signage
Designing the tactile elements and wayfinding that translate the brand’s voice into physical touchpoints.
V. Guiding Principles
The consolidated charter; the single source of truth that ensures long-term brand coherence.
VI. The Narrative Bridge to Interior
The final strategic brief that informs, inspires, and guides the architectural and interior design.
The Result: A Coherent World
